Pet Business Planning Almanack is written by Laurren Darr and Ellen Zucker; published by Left Paw Press PetBusinessPlanningAlmanackFINAL

International Association of Pet Fashion Professionals and Left Paw Press are pleased to announce the publishing of the the Pet Business Planning Almanack. It is now available worldwide on various online book retailer sites like Amazon.

The Pet Business Planning Almanack – 2016 is the ultimate planning tool for running a successful pet business. Packed with insight and knowledge of the pet industry, it is a comprehensive guide to marketing your business, whether it’s through social media, public relations, events, trade shows and conferences, advertising or direct mail.

It includes listings of pet holidays by month, week and date, odd holidays by date, pet industry media and publications, pet-related trade shows, conferences and events, pet fashion weeks and pet industry organizations, along with helpful articles on such topics as deciding what trade shows to attend, understanding the difference between advertising and public relations and using fashion weeks for your pet fashion business. Also featured is a special astrology section by Ellen Zucker, offering valuable cosmic insights tailored to the planets related to pets, marketing, business, and fashion.

Written by the incomparable Laurren Darr of the International Association of Pet Fashion Professionals and the fab Ellen Zucker, the Pet Business Almanack 2016 is an indispensible resource for anyone in the pet industry.



Purchasers of the print edition on Amazon can take advantage of getting the Kindle edition for free.

About International Association of Pet Fashion Professionals
The International Association of Pet Fashion Professionals is an organization created to inspire and educate pet fashion professionals worldwide through valuable educational, networking, and showcasing opportunities— all while elevating the visibility of the pet fashion industry overall. The organization’s tagline is “Unleashing Pet Style!”

International Association of Pet Fashion Professionals has members throughout the world including countries such as the United States, Canada, Guatemala, South Africa, India, Australia, United Kingdom, Russia, and Thailand. Members not only include pet fashion designers, but also pet fashion stylists, pet architects, pet housewares designers, pet groomers, pet models, pet media, pet industry public relations professionals, and pet bloggers to name a few.

They are creating stronger bonds and connections between pet parents and all different types of pets including dogs, cats, guinea pigs, pigs, horses, bearded dragons, and birds. The website is www.PetFashionProfessionals.com.

About Laurren Darr
In the fall of 2013, Darr combined her twenty-plus years of marketing experience and lifelong love of pet fashionology to launch the International Association of Pet Fashion Professionals. In her career, she’s won over 40 marketing and advertising awards, been named a ‘Woman to Watch’ by Alliance for Women in Media, written the #1 best-selling book, “Pet Fashion Almanac,” and is a finalist for Pet Industry Woman of the Year. She appears regularly in media to comment on pet fashion. She’s a graduate of the Pet Product Design and Marketing program at FIT in NYC. Laurren’s busy Chicago-area home is filled with her husband, son, a pug dog, and a blue and gold macaw bird.