International Association of Pet Fashion Professionals and Left Paw Press are pleased to announce the publishing of the latest edition of the Pet Business Planning Almanack – 2017 now available worldwide on various online book retailer sites like Amazon in both print and Kindle editions.

The Pet Business Planning Almanack (2017) is the ultimate planning tool for running a successful pet business. Packed with insight and knowledge of the pet industry, it is a comprehensive guide to marketing your business, whether it’s through social media, public relations, events, trade shows and conferences, advertising or direct mail.

It includes listings of pet traditional, and unconventional holidays by date, week, and month; pet industry media and publications; pet-related trade shows, conferences and events; fashion weeks, pet industry organizations; and marketing. Also featured is the astrology section by Ellen Zucker, offering valuable cosmic insights tailored to the planets related to pets, marketing, business, and fashion.

The Pet Business Planning Almanack 2017 is in its fourth year of production, which has been expanded to include even more information. Traditional Holidays and observances have been added while the Unconventional Holiday section has been widely expanded to break down the holidays by date, week, and month. Pet Holidays have been increased and are separated by date, week, and month also. The Media / Publications section has grown to include top pet blogs. More Fashion Week listings are included. Plus, even more Pet Industry Organizations have been added.

AND – as if that wasn’t enough – there are over four times the number of helpful marketing articles in this edition. It’s our biggest and best yet!

Written by the incomparable Laurren Darr of the International Association of Pet Fashion Professionals and the fab Ellen Zucker, the Pet Business Almanack 2017 is an indispensable resource for anyone in the pet industry.