Pet Business Marketing Almanac – 2017

Pet Business Planning Almanack – 2017 by Laurren Darr and Ellen Zucker is available in paperback for $14.95 and Kindle edition for $9.95   petbusinessalmanack2017cover

Pet Business Planning Almanack – 2017 is the ultimate planning tool for running a successful pet business. Packed with insight and knowledge of the pet industry, it is a comprehensive guide to marketing your business, whether it’s through social media, public relations, events, trade shows and conferences, advertising or direct mail.

It includes listings of pet traditional, and unconventional holidays by date, week, and month; pet industry media and publications; pet-related trade shows, conferences and events; fashion weeks, pet industry organizations; and marketing.  Also featured is the astrology section by Ellen Zucker, offering valuable cosmic insights tailored to the planets related to pets, marketing, business, and fashion.


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The Pet Business Planning Almanack 2017 is in it’s fourth year of production, which has been expanded to include even more information. Traditional Holidays and observances have been added while the Unconventional Holiday section has been widely expanded to break down the holidays by date, week, and month. Pet Holidays have been increased and are separated by date, week, and month also. The Media / Publications section has grown to include top pet blogs. More Fashion Week listings are included. Plus, even more Pet Industry Organizations have been added.

AND – as if that wasn’t enough – there are over four times the number of helpful marketing articles in this edition. It’s our biggest and best yet!

Written by the incomparable Laurren Darr of the International Association of Pet Fashion Professionals and the fab Ellen Zucker, the Pet Business Almanack 2017 is an indispensible resource for anyone in the pet industry.


About Laurren Darr

Laurren Darr finds joy through the bonds created through pet fashion between humans and their pets. She is on a mission to unleash the overall visibility of the pet fashion industry through empowerment of pet fashion professionals. She has over twenty-five years marketing experience and has consulted with companies of all sizes- specializing in trade show marketing. Darr has won over 40 marketing awards and is a #1 best-selling author.

More importantly, she's been a pug lover since her first rescue of White Pines Tuttie circa age five. Tuttie was a magnificent creature that let little Laurren do everything with her. They played together, bathed together, ate together, and slept in the same bed. Most of all, Tuttie was completely happy to let Laurren dress her up, put clippy earrings and lipstick on her, and push her around in a laundry cart. She understands the deep roots and connections created between humans and animals through fashion because of this kinship. Her book about Tuttie, Lipstick On A Pug, won the Dog Writers Association of America Maxwell Medallion for 2015 Children's Book of the Year.

Her publishing imprint, Left Paw Press, has printed numerous books on pet fashion, pug children's, medical, racing, and coloring. PugDala Coloring Book, a mindfulness coloring book, also won a Maxwell. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch the Pet Fashion Guild, an organization created to provide educational materials and tools for pet fashion professionals.

She's been named a "Paw-er Woman" by Fidose of Reality blog and was a 2015 & 16 finalist for Pet Industry Woman of the Year by Women In The Pet Industry. In 2018, Pet Age named her a Woman of Influence. Laurren earned her pet fashion certification from Fashion Institute of Technology (FIT) in New York City in 2015. Laurren now lives in the Racing Capital of the World in Indiana. Her life is busy with her race car driving son, Zachary Tinkle and geneticist husband, Brad Tinkle.