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Pet Business Planning Almanack – 2018

Pet Business Planning Almanack – 2018 by Laurren Darr and Ellen Zucker is available in paperback 

The Pet Business Planning Almanack 2018 is the ultimate marketing planning tool for pet businesses or businesses that want to incorporate pet themes in their marketing. In it’s fifth year of production, this go-to resource includes even more information. Traditional Holidays and observances have been added while the Unconventional Holiday section has been widely expanded to break down the holidays by date, week, and month. Pet Holidays have increased and are separated by date, week, and month also. The Media / Publications section has grown. Fashion Week listings are included. Plus, Pet Industry Organizations have been added.

There are even more marketing articles that include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, Use Fashion Weeks For Your Pet Fashion Business, and Create A Meet And Greet Mindset.

ALWAYS IN STOCK

Please note that Amazon sometimes lists books as out of stock or delayed shipping. You can go ahead and order and the book will be sent in a timely manner since they are actually in stock.

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This compilation of pet industry information is an indispensible tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business planning and mindset. This includes her 2018 Astrological Overview, Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde.

Written by the incomparable Laurren Darr of the International Association of Pet Fashion Professionals and the fab Ellen Zucker, the Pet Business Almanack 2018 is an indispensible resource for anyone in the pet industry.

About Laurren Darr

Laurren Darr finds joy through the bonds created through pet fashion between humans and their pets. She is on a mission to unleash the overall visibility of the pet fashion industry through empowerment of pet fashion professionals. She has over twenty-five years marketing experience and has consulted with companies of all sizes- specializing in trade show marketing. Darr has won over 40 marketing awards and is a #1 best-selling author.

More importantly, she's been a pug lover since her first rescue of White Pines Tuttie circa age five. Tuttie was a magnificent creature that let little Laurren do everything with her. They played together, bathed together, ate together, and slept in the same bed. Most of all, Tuttie was completely happy to let Laurren dress her up, put clippy earrings and lipstick on her, and push her around in a laundry cart. She understands the deep roots and connections created between humans and animals through fashion because of this kinship. Her book about Tuttie, Lipstick On A Pug, won the Dog Writers Association of America Maxwell Medallion for 2015 Children's Book of the Year.

Her publishing imprint, Left Paw Press, has printed numerous books on pet fashion, pug children's, medical, racing, and coloring. PugDala Coloring Book, a mindfulness coloring book, also won a Maxwell. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch the Pet Fashion Guild, an organization created to provide educational materials and tools for pet fashion professionals.

She's been named a "Paw-er Woman" by Fidose of Reality blog and was a 2015 & 16 finalist for Pet Industry Woman of the Year by Women In The Pet Industry. In 2018, Pet Age named her a Woman of Influence. Laurren earned her pet fashion certification from Fashion Institute of Technology (FIT) in New York City in 2015. Laurren now lives in the Racing Capital of the World in Indiana. Her life is busy with her race car driving son, Zachary Tinkle and geneticist husband, Brad Tinkle.